Whiteboard Friday - Users vs. Experts
Posted by great scott!
Optimizing for Multiple Word Order Search Phrases
Posted by randfish
SEOmoz member Michael Janik wrote to me last week and asked about how to optimize for multiple word order search phrases. I think it’s an excellent topic, and one that we haven’t covered well in the past.
The issue arises from keyword phrases that receive search queries in different formats, for example:
- Restaurant Reviews Seattle
- Reviews Seattle Restaurants
- Seattle Restaurant Reviews
Looking at the search results, each of these queries produces different ordering in the results. When this happens, an SEO campaign focused on getting traffic for each can be very frustrating. You’re optimizing for one phrase configuration in the title and text, but others are getting queries and traffic that has the same intent match. What to do?
STEP ONE: Determine Relative Traffic Levels
Search Engine Optimization in Haiku
Posted by randfish
It’s been a long day
and I’d love a little break
Let’s try some Haiku
Describe SEO
With your finest 5-7-5
syllable poem
SEOmoz shirt
to the winner in comments
Vote below with thumbs
I’ll start things off with
my own stab at the topic
and then it’s your turn
Our battleground’s set
25 billion URLs and
a hidden link graph
Some very quick rules
One entry per member; we
end at noon, Thursday
(UPDATE: We’re getting some thumb abuse on this post and are trying to puzzle out the cause. In the meantime, we’ll only consider thumbs up, rather than up minus down, for the scoring.)
(see Manage Client Expectations And Reduce Your Risk By Including A Warranty In Your Client Contracts
Posted by Sarah Bird, Esquire
What Part of the SEO Process is Hardest for You?
Posted by randfish
Every SEO has their strong points and their weak ones. For me, subjects like content creation and keyword research have always come naturally, but others like methodically using analytics data to improve and running manual link building campaigns have always been a struggle. Today, I’d thought it would be interesting to get a bit self-critical and talk about those items on the SEO-to-do-list that cause us the greatest struggles.
Perhaps if we indulge our catharsis, we can grow stronger.
Whiteboard Friday - Has Pagerank Changed?
Posted by great scott!
Live (on tape) from Whiteboard Studios 2.0, it’s our first ever WBF from our sweet new digs in Seattle’s Capitol Hill neighborhood!